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This web site states the following, "Benefits of a Custom Built Home." We noticed that the web page stated " Highland Lakes Lake LBJ." It also said " Blue Lake Deer Haven. Highland Lakes Lake LBJ. I want to personally welcome you to. This website is a source of information for you to make the best decision regarding your biggest investment, your home. Building a new custom home or renovating your existing home can seem stressful, but when you choose. Your decision to build or renovate is important to us." The header had home builder as the highest ranking optimized keyword. It is followed by custom home builder, general contractor, and developer which isn't as ranked as highly as home builder. The next words 5mconstruction.com uses is residential home building. custom home construction was included and could not be understood by search parsers.